文旅“破圈” 助力洪雅“出圈”
<section style="box-sizing: border-box; font-style: normal; font-weight: 400; text-align: justify; font-size: 16px;"><section style="font-size: 18px; line-height: 1.8; letter-spacing: 1px; box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;">“很庆幸赶上柳江古镇首届明月节，来了以后，看了水上演出，体验了国风游戏，也去了周边景区游玩，这趟旅行非常值。”</p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;">10月6日，中秋国庆“双节”期间，下榻在洪雅县柳江古镇的湖北游客范小年，踏上了回家的归程，6天的旅行经历，让他体验拉满，印象深刻。</p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%; vertical-align: middle; display: inline; line-height: 0; box-sizing: border-box;"><img src="https://imgcdn.kangyanghongya.com/fmh_m20231008_null_1696752506579/catchimages/20231008/1696752506760037586.png?imageMogr2/thumbnail/700x>/strip/quality/95/ignore-error/1|imageslim"/></section></section><section style="font-size: 18px; line-height: 1.8; letter-spacing: 1px; box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><span style="color: rgb(192, 0, 0);"><strong>文化+旅游</strong></span></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><br/></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;">9月28日，“我们的节日·中秋”四川省示范活动在洪雅县柳江古镇启动，这也是柳江古镇首届明月节。</p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><br/></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;">今年，为了丰富文旅业态，提升景区旅游品质，中秋国庆“双节”期间，<span style="color: rgb(0, 112, 192);"><em>柳江古镇景区强力推出文旅新IP——首届明月节</em></span>。从民俗文化到诗画山水，从传统活动到文旅体验，主体活动和配套活动精彩纷呈，给游客和市民提供了一场浓厚的传统文化、会节活动大餐。</p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><br/></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;">许多游客到柳江古镇打卡，为该景区带来了可观的流量。同时，柳江古镇热度空前暴涨，中央、省级多家主流媒体也进行了报道，进一步提升了景区知名度。</p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%; vertical-align: middle; display: inline; line-height: 0; box-sizing: border-box;"><img src="https://imgcdn.kangyanghongya.com/fmh_m20231008_null_1696752506579/catchimages/20231008/1696752507299003244.jpg?imageMogr2/thumbnail/700x>/strip/quality/95/ignore-error/1|imageslim"/></section></section><section style="font-size: 18px; line-height: 1.8; letter-spacing: 1px; box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;">“今年‘双节’期间，在明月节的加持下，有15.03万人次来柳江古镇景区游玩，数据较之前有了明显的提升。”柳江古镇景区党工委副书记张义璐介绍，<em><span style="color: rgb(0, 112, 192);">明月节举办期间，5场实景演出，10场非遗展演以及国风游戏等娱乐项目给游客提供了更多的选择，让游客乐享假期，游客的增多也让当地经济“热”了起来。</span></em></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;">“旅游会节作为吸引游客，带动当地经济发展的一种手段，已经成为广大游客和当地民众享受文旅产品，提升文旅品牌的平台。”洪雅县文广旅局主要负责人介绍，<em><span style="color: rgb(0, 112, 192);">通过举办明月节，在深挖传统文化的基础上，打造出富有洪雅本地特色的文旅会节IP，最终产生良好的社会效益和经济效益。</span></em></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%; vertical-align: middle; display: inline; line-height: 0; box-sizing: border-box;"><img src="https://imgcdn.kangyanghongya.com/fmh_m20231008_null_1696752506579/catchimages/20231008/1696752507497029095.png?imageMogr2/thumbnail/700x>/strip/quality/95/ignore-error/1|imageslim"/></section></section><section style="font-size: 18px; line-height: 1.8; letter-spacing: 1px; box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;">明月节期间，美轮美奂的水上实景演出让游客拍手叫绝，丰富多彩的配套活动让游客乐在其中，景区人气异常火爆。<em><span style="color: rgb(0, 112, 192);">不仅游客有看头，带来的人流量也让商家有了盼头。</span></em>来自柳江古镇景区管委会的数据显示，明月节期间，暴增的“流量”拉动景区消费约3500万。</p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><strong><span style="color: rgb(192, 0, 0);">音乐+旅游</span></strong></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><br/></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;">今年8月，以康养盛名的洪雅县玉屏山景区，首次探索通过多元化、优质化的音乐演绎，全力打造出<em><span style="color: rgb(0, 112, 192);">“音乐+旅游”特色文旅IP——玉见·玉屏山森林音乐节。</span></em>为期三天的首届森林音乐节让现场观众体验了一场场精彩纷呈的视听盛宴。</p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%; vertical-align: middle; display: inline; line-height: 0; box-sizing: border-box;"><img src="https://imgcdn.kangyanghongya.com/fmh_m20231008_null_1696752506579/catchimages/20231008/1696752507901072230.jpg?imageMogr2/thumbnail/700x>/strip/quality/95/ignore-error/1|imageslim"/></section></section><section style="font-size: 18px; line-height: 1.8; letter-spacing: 1px; box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;">音乐节期间，游客在现场沉浸式体验音乐的同时，还可以体验景区康养运动、户外露营、森林探险等特色项目。据四川玉屏山旅游资源开发有限公司统计数据，音乐节期间，吸引了1.8万余人前来景区，实现旅游收入380余万元。</p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;">“通过举办森林音乐节<em><span style="color: rgb(0, 112, 192);">，打造出‘音乐+旅游’的特色文旅IP，可以全方位推动本地文旅深度融合，</span></em>让‘音乐+旅游’的IP不断延伸、拓展。”玉屏山旅游资源开发有限公司副总经理杨清亮介绍，森林音乐节的举办，进一步创新了消费新场景，让诸多音乐节IP周边、创意美食、文创集市等娱乐场景进一步延伸，为现场观众送上丰富、多元、个性的音乐节体验。</p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="line-height: 0; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%; vertical-align: middle; display: inline; line-height: 0; box-sizing: border-box;"><img src="https://imgcdn.kangyanghongya.com/fmh_m20231008_null_1696752506579/catchimages/20231008/1696752508245094115.jpg?imageMogr2/thumbnail/700x>/strip/quality/95/ignore-error/1|imageslim"/></section></section><section style="font-size: 18px; line-height: 1.8; letter-spacing: 1px; box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;">旅游会节活动带来的良好效益显而易见。</p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><strong><span style="color: rgb(192, 0, 0);">体育+旅游</span></strong></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><br/></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;">今年7月，瓦屋山景区迎来了避暑游高峰期，来自全国各地的游客慕名来到“最美桌山”避暑。据瓦屋山景区管委会数据，7月至8月中旬，瓦屋山景区共接待游客19.2万人。其中核心景区接待游客9.7万人，营收2187万元。</p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%; vertical-align: middle; display: inline; line-height: 0; box-sizing: border-box;"><img src="https://imgcdn.kangyanghongya.com/fmh_m20231008_null_1696752506579/catchimages/20231008/1696752508450050281.jpg?imageMogr2/thumbnail/700x>/strip/quality/95/ignore-error/1|imageslim"/></section></section><section style="font-size: 18px; line-height: 1.8; letter-spacing: 1px; box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><em><span style="color: rgb(0, 112, 192);">在避暑旺季期间，洪雅“村BA”的举办，让瓦屋山的夏天变得更加“火热</span></em><span style="color: rgb(0, 112, 192);"><em>”</em>。</span>洪雅“村BA”排位赛三天，每日到场观众超过4000人，场场爆满。决赛现场，共吸引4000余人到场观看，线上直播间观看人数近2万人。</p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;">激情刺激的篮球比赛丰富了游客体验的同时，也让当地经济“火”了起来。决赛日三天，瓦屋山镇民宿酒店经常爆满，饭馆、商铺“人满为患”。<em><span style="color: rgb(0, 112, 192);">“体育赛事+”的文旅产品</span></em>让游客多、消费旺的场景在瓦屋山随处可见。</p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;">近年来，洪雅县围绕“<em><span style="color: rgb(0, 112, 192);">以文塑旅、以旅彰文，高品质建设文旅强县</span></em>”目标，提出要打造一批主题旅游会节，形成文旅消费新热点。在此背景下，洪雅县依托当地传统文化，创新消费场景，打造旅游会节，诞生出了诸多特色文旅产品。这些赋予了<em><span style="color: rgb(0, 112, 192);">“体育+”“音乐+”“文化+”等内涵的旅游会节IP</span></em>，成为洪雅县经济发展的新亮点。未来，洪雅还将探索更多的“跨界融合”，助力全县经济高质量发展。</p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box;"><br/></p></section></section> <p></p> <p></p><p>来源:洪雅融媒</p> 漂亮 要得 好 呵呵 这确实很不错的思路 赞 不错！ 哦 {:18_733:}
页:
[1]
2