全球首个！花椒调味油领域国际标准获批立项，来自眉山洪雅→
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近日，全球首个《香料和调味品花椒调味油规范》国际标准提案在国际标准化组织食品技术委员会香料、烹饪用药草和调味品分委员会投票通过，获批立项。据悉，该国际标准提案由四川省眉山市洪雅县的企业牵头，是国际上首个花椒调味油领域的标准项目。
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近年来，随着全球对于调味品的需求日益增长，包括花椒调味油在内的调味品国际贸易大幅增长。
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作为花椒其中的一个品类，藤椒在洪雅县已有2000多年的种植历史，再加上得天独厚的自然条件、适宜的气候，让洪雅县生产加工藤椒具有独特优势，同时也孕育出了诸多优秀的本地调味品生产加工企业，其产品畅销国内国际市场，深受消费者喜爱。
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目前洪雅县藤椒种植面积3.5万亩，鲜藤椒产量1.5万吨，年综合产值达8亿元。
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但由于缺乏统一明确的产品质量和安全保证，限制了花椒调味油产品的国际流通和消费者认知，这也成为洪雅本地企业抢占国内市场，打开国际市场亟待解决的问题。
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2020年，深耕花椒（藤椒）行业十年的洪雅县和鑫农业科技发展有限公司，开始着手准备花椒调味油领域的国际标准制定工作。
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今年，由该公司牵头，联合中国标准化研究院、中华全国供销合作总社南京野生植物综合利用研究所、眉山市市场监督管理局提出我国首个辛香料领域ISO国际标准《香料和调味品花椒调味油规范》。经过ISO组织25个成员国投票，该提案成功立项，这也为“洪雅味道”走出国门、香飘全球打开了局面。
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远见——“花椒会像辣椒一样风靡全球”
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为何要提案国际标准？
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在第一提案人洪雅县和鑫农业科技发展有限公司创始人余和春看来，提案国际标准是源于对花椒（藤椒）广阔市场前景的信心。
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“近年来，随着生活水平不断提升，人们对高品质食材需求不断加大，促使食品行业不断迭代升级，调味品工业得到长足发展。花椒作为调味品的重要组成部分，深受全球消费者喜爱，未来花椒会像辣椒一样风靡全球。”余和春认为，花椒的市场前景非常广阔，依托全球市场，发展潜力巨大，这也能从其公司产品的全球销售网络得到印证。
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2016年，洪雅县和鑫农业科技发展有限公司尝试在美国开拓花椒（藤椒）产品市场，其生产的产品得到良好的反馈后，该公司持续升级技术研发新产品。如今，其销售网络已延伸至全球40余个国家和地区。
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在火爆销售的同时，让余和春担忧的是市场的良莠不齐，行业内缺乏统一标准，国际市场准入面临各种贸易壁垒，花椒调味油行业规范体系亟待搭建。
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“洪雅是‘中国藤椒之乡’，产品品质高，发展藤椒产业有着先天优势。提案国际标准就是要引领和规范行业发展，打开全球贸易销售局面，让‘洪雅味道’飘香全球。”余和春介绍，而现实是，目前花椒调味油行业在国际上都没有相关的标准。
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一面是广阔的全球市场，另一面是尚未搭建的行业统一标准。花椒调味油行业暴露出的问题也为洪雅本地企业打开市场提供了机遇。
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布局——“制定国际标准等于掌握了话语权”
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国际标准意味着什么？
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“有一句话叫‘谁掌握了标准，谁就有话语权’，表面上看似技术问题，背后实则是深厚的商业思维。”余和春表示，制定国际标准就是要用全球化视野来考量，只有打开全球化市场，掌握话语权才能成为行业标杆。
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对企业来说，要想在竞争激烈的市场中脱颖而出，掌握国际标准显得尤为重要。在花椒行业，有着自己的“痛点”：因为没有相关标准体系构建，造成行业内政府监管难、约束难，质量难以保证，外贸面临标准杂、难准入问题。这对于寻求突破的洪雅县企业来说，无疑是个机会。
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“制定标准意味着行业的规范和贸易的便捷。打个比方，当下花椒行业鱼龙混杂，质量难以保证。这也让消费者难以区分产品质量，同时，各个国家标准不一，阻碍了产品销售。但是，通过制定国际标准，把产品按照相关参数进行分类管理，让消费者能准确界定产品质量，同时，统一规范的国际标准，也为产品走向国外市场扫清了障碍。”余和春介绍，让洪雅标准成为世界标准，更有利于洪雅产品参与全球贸易流通，提升洪雅品牌影响力。
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雄心——让“洪雅味道”飘香国际，洪雅品牌唱响全球
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国际标准会带来什么？
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“一旦首个花椒调味油领域的国际标准项目正式完成，将对洪雅藤椒产业起到巨大的推动作用。”余和春表示，该公司提出的国际标准目前获批立项，按照流程，在未来两三年的时间，这项国际标准将会正式实施。而通过制定行业国际标准，势必会颠覆落后的花椒产业生产方式和营销方式，推动技术升级，并掌握市场普遍需求，彰显企业领导地位。
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此外，余和春表示，国际标准研究制定实施，不仅可以吸引同行客户上下游产业链参与，还可以快速搭建生态链，形成互信关系，实现企业可持续发展。同时，利用行业影响力，最终达到打开贸易局面，占领国际市场的目的。
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“除了有利于确立企业在行业里的领导地位，该国际标准还将促成洪雅藤椒产业链提档升级，其影响力将渗透农户、种植、加工等环节，受益面非常广。”洪雅藤椒协会理事长王志华表示，该国际标准的立项，将在全社会形成政府“搭台”、企业“唱戏”、群众收益的良好局面。
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数据统计，目前洪雅县藤椒种植面积3.5万亩，鲜藤椒产量1.5万吨，年综合产值达8亿元。从事藤椒加工生产的规上企业就有7家。王志华表示，藤椒产业是洪雅重要的特色产业。洪雅县牵头首个花椒调味油领域的国际标准立项，将提振洪雅本地企业及农户信心，有利于发挥企业行业里的引领作用，进而带动农户增收致富，为洪雅产品抢占市场，“洪雅味道”走出国门，洪雅品牌唱响世界，起到积极的作用。
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康志立丨摄
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来源：眉山发布
</p> 吹得很响就是卖不出去，把洪雅的椒农害惨了。 藤椒产业在洪雅变成收割农民的工具，发展阶段藤椒苗高价狠赚农民一笔，发展起来压榨藤椒价，亏本都是农民，建立在农民痛苦之上，早迟都是垮杆的命。 好巴适 可以 洪雅有多少跟风种藤椒亏的血本无归的？藤椒油这个东西洪雅人不买，丹棱眉山那边都不怎么吃，更何况外地人 就是他们在卖高价藤椒苗？ 我家的藤椒都挖完了，再也不种了 哈哈。
洪雅种藤椒的怕是被烧痛了哦。 希望来年藤椒价格整上去哦 陌上花已开 发表于 2022-12-14 08:49
吹得很响就是卖不出去，把洪雅的椒农害惨了。
就是，农民中啥都卖不上好价钱。亏的还是农民 赞 哦
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